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Jackson Francis Ltd And Store First


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Jackson Francis Ltd was an unregulated marketing company, now in liquidation, that was responsible for introducing a large number of people to Storefirst – itself an FCA-unregulated and high-risk investment which many people went onto invest with via a SIPP.

The problem was, is that many people who invested in store pods have since been found to be unsuitable for such a high-risk investment, with many struggling to recover from shortfalls on the projected returns.

Jackson Francis Ltd is no-longer operating, having gone into insolvency proceedings back in September 2014, but not without leaving quite a stink in the media…

According to the Professional Adviser & The BBC in December 2015, Liverpool-based Jackson Francis Ltd  was paid indirectly by Store First to cold-call people about their pensions, leading to over 1000 people investing in Store Pods, many through Self-Invested Personal Pensions (SIPPs).

Salesmen who had previously worked for Jackson Francis told the BBC that management instructed them to lie to pension holders in order to get the business, and admitted to forging documents, seeing other members of staff conducting similar practices.

Over a 2 year period, the intermediary firm that was paid by Store First director Toby Whittaker to the tune of £33Million, which funded Jackson Francis. Jackson Francis also persuaded people to invest in Capita Oak and the Henley Retirement Benefit schemes, now all connected to an investigation being conducted by the Serious Fraud Office, and related to store-pod investments.

In November 2016, the firm even made even more mainstream news, with The Mirror running the headline “Ban for the director whose companies made £4million mis-selling investments“. The article described how Sycamore Crown (which shared a director with Jackson Francis), had a claim of offering “unbiased advice” to the pension savers, but despite this…

“The only product promoted appears to be an unregulated investment in storage units”

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When you get let down by someone you thought you could trust, it can leave its mark on you, emotionally and physically.


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Timeline Of Events: Jackson Francis

  • Store First Limited


    The groundwork for the Store First Limited storage pod investment began in 2010 as a registered company, part of Group First.

  • Jackson Francis


    A year later, Jackson Francis Limited was created, based out of Sutton Coldfield in the West Midlands

  • Cold Calls


    Until sometime in 2013, Jackson Francis persuaded hundreds of people to invest their pensions into Store First. Store First themselves reportedly paid £33m in commission to Transeuro Worldwide Holdings Ltd, which funded Jackson Francis.

  • Liquidation


    Jackson Francis goes into a Creditor’s Voluntary Liquidation.

How SIPP Investments Mis-Sold?

There are strict rules about high-risk investments, enforced by the FCA. If you invested in Store First but don’t fit any of the descriptions listed below, you may have been mis-sold, and could potentially claim.

  • SOPHISTICATED INVESTOR Do you have a wealth of knowledge and experience in investing?
  • HIGH NET-WORTH 1 Do you earn in excess of £100,000 per annum?
  • HIGH NET-WORTH 2 Or do you own £250,000 worth of investable assets?

Do you know how people complained about mis-sold investments and pensions in the last year?

A lot. Over twenty thousand complaints were made about mis-sold pensions and investments in 2020/21, a figure which had doubled since the year before.. It’s no secret how serious this problem is, and it just seems to keep getting worse.

People receive poor financial advice every day. Sometimes they don’t even realise that they’re owed whopping amounts of compensation.
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Have You Been A Victim Of Financial Mis-Selling?

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Were you told to invest all, or most, of your savings into a single product?

Reaching out for help is never easy,
especially if you’ve been misled in the past.

But getting in touch with us won’t commit you to anything. We want to toss you a lifeboat and guide you through the choppy waters of the financial ocean, not leave you struggling to stay afloat. Our experts are here to offer advice and support on financial claims. We know what we’re doing and you can trust that if you’ve got questions, we’ve got answers.

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Spencer Churchill Claims Advice Will:

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Speak to an expert today

We have decades of experience in helping people claim back money that is rightfully theirs. Whether you want to make a mis-sold pension claim, have questions about a mis-sold investment, or you’re just looking for some advice you can trust – we’ve got you covered. Reach out to our team today for a no-obligation, completely free chat. 

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